The Louvre credited a 2018 music video from Beyoncé and Jay-Z with helping the Paris museum boast a record-breaking 10.2 million visitors last year.
The 25-percent spike in visitors was bolstered by The Carters’ “Apeshit” music video released in June, the museum said in a statement on Thursday.
The Louvre called the video, which has over 147 million views on YouTube, a “tribute to some of the museum’s greatest artworks.”
The six-minute clip showed the couple posing with some of the museum’s most renowned pieces, including Leonardo da Vinci’s “Mona Lisa,” Rosso Fiorentino’s “Pietà” and the “Venus de Milo.”
“No other museum in the world has ever equaled this figure,” the famed art museum said in its statement. “The Louvre’s previous record of 9.7 million dates from 2012, the year that saw the inauguration of the Department of Islamic Art and the presentation of exhibitions on Leonardo da Vinci and Raphael.”
Source: BEYONCE new