Beyoncé and Jay-Z have launched a competition to reward one fan with free tickets for life to their concerts – if they adopt a vegan diet.
The prize, announced to Beyoncé’s Instagram followers, is being run in conjunction with The Greenprint Project, a vegan campaign started by Beyoncé’s personal trainer Marco Borges.
According to the competition website, the value of the lifetime tickets is around $12,000 (circa £9,200). Only adult residents of the United States, however, are eligible.
Beyoncé and Jay-Z recently wrote a joint introduction to The Greenprint: Plant-Based Diet, Best Body, Better World, a 2018 book by Borges, in which they lauded veganism’s “profound impact on our health and the environment”.
“We all have a responsibility to stand up for our health and the health of the planet,” they continued. “Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement.”