Clothes championed by Beyoncé among contenders for major award on display at the Design …

A fashion star championed by Beyoncé is up against a team behind a bike rental scheme for a prize celebrating the best in design across the world. 

Ji Won Choi developed her Adidas streetwear inspired by the traditional dress of her native Korea and debuted it in London earlier this year, but the look went viral when Beyoncé posted pictures of herself in one of the outfits on Instagram.

The designer is one of 76 nominees in the running to win this year’s Beazley Design of the Year competition. The contenders go on show at the Design Museum from tomorrow (September 11).

Also in the running is costume designer Sandy Powell who ran up every garment for period drama The Favourite — starring Olivia Colman and Rachel Weisz — in just six weeks and Uber’s Jump fleet of electric bikes and scooters which are rented through its app.

Other nominees include a pocket-sized affordable home HIV test, a hand’s free breast pump and a pair of flip-flops made to look like lettuce leaves.

Also in the running is an app being pioneered by Lewisham council that identifies empty homes and allocates the postcode to homeless people giving them a proxy address allowing them to sign up for public services.

Design Museum director Deyan Sudjic said: “The Beazley awards are so important for all our audiences. Each year the exhibition is bursting with optimism and new thinking that shows how design can make things work better. It brings together remarkable talents from around the world, it’s an insight into new technologies, and the new challenges that face us. For the museum it’s a record of how fast the world is changing, and the starting point for its collection.”


Source: Beyonce

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