Coachella after Beyoncé: Hunting for more pop stars, and profit

Since its 1999 inception, Coachella has tried to stay ahead of the curve in its bookings and appeal. Rock music, which built the fest’s reputation, is largely out, in favor of hip-hop and adventurous pop music. There will be guitars — a surging Latin rock underground presence will be felt at the festival — but even the main rock headliner, Tame Impala, seems more interested in vintage effects and dance-friendly grooves these days.


Source: Beyonce

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