Helped by Beyoncé clip, Paris’ Louvre breaks visitor record
The Paris Louvre received over 10 million visitors in 2018, a record its managers partly attributed Thursday to “Apeshit“, a Beyonce video that used the former royal palace, and famous works like the Mona Lisa, as decor.
Louvre director Jean-Luc Martinez said it was a sign that Paris had recovered from the fall in tourism after the 2015 Islamist terror attacks.
By 2025, The Louvre expects over 12 million visitors per year.
Full-year tourist numbers for the Paris region are not yet available, but in the first half of 2018 it booked a record number of 17.1 million arrivals and said it was hoping for a full-year record of 50 million.
“The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers a year ago”, The Guardian reported Jean-Luc Martinez, the Louvre’s director, said in an interview with French radio.
Critics said the video challenged the idea of white cultural supremacy, for example by showing black dancers gyrating in front of The Consecration of the Emperor Napoleon, a giant 19th-Century painting executed by Jacques-Louis David.
Almost a million Chinese swept through the Louvre’s doors in 2018, making them the second biggest foreign visitor group after Americans, who numbered almost 1.5 million.
“We created a new baggage storage facility and a new ticket office”.
This autumn the Louvre will host a major exhibition celebrating the genius of Leonardo da Vinci.
The Louvre, the world’s most visited museum, broke its attendance record, thanks in part to Beyoncé and JAY-Z.