Helped by Beyoncé clip, Paris' Louvre breaks visitor record

The Louvre in Paris, the world’s most visited museum, received a record 10.2 million visitors in 2018, numbers boosted by a video clip shot by pop star Beyoncé amid its paintings and sculptures.

The Louvre also mentioned in a statement the success of its flagship exhibition on French master Delacroix as a reason for the record.

The video of Beyoncé and her husband Jay Z, featuring the Mona Lisa and other world-famous artworks, has been viewed over 146 million times on YouTube.

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Beyoncé and Jay Z’s video has been viewed over 146 million times on YouTube.

The museum notes a significant rise in the number of foreign visitors – almost three-quarters of total visitor numbers – mostly from the United States, China, other European countries and Brazil.

READ MORE:
* The Louvre Museum in Paris is offering a tour inspired by Jay-Z and Beyonce
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Tourism in the French capital has rebounded since 2017 after a sharp fall following 2015 terror attacks.

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Visitors take photos of Leonardo DaVinci’s “Mona Lisa” at the Louvre Museum, Paris, France.

AP


Source: BEYONCE new

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