MJ Delaney and Beyonce's fierce Unicef video Freedom empowers girls around the world

In a spine-tinglingly powerful film for Unicef, director MJ Delaney has worked with young girls around the world to channel Beyoncé and raise awareness of global issues on education, violence and human trafficking.

The video set to Beyoncé’s Freedom was released for International Day of the Girl and sees the girls lip syncing and dancing to the track with all the confidence and flair of the original artist. The mesmerising sequences are set against shocking facts about the issues faced by girls internationally. For example one in four girls gets married as a child; 71% of human trafficking victims are female; 63 million girls have undergone female genital mutilation; and 130 million girls are out of school.

Last year’s campaign, also directed by MJ Delaney, recreated the Spice Girls’ Wannabe video aiming create an “aggressive and demanding… less cutesy” call to action for women’s rights. This year’s asks us to “raise your voice for freedom”.

“In 2015 when leaders signed up to the UN Sustainable Development Goals – the Global Goals – they made a promise – to empower all girls,” Unicef says in a statement with the video. “There has been progress but we need to keep up the pressure. If we work together we can make sure world leaders deliver and every girl grows up healthy, safe, empowered and able to fulfil her dreams.”

The film was produced by Project Everyone and Moxie Pictures.

      

Check Also

Lessons in Love

Students+listened+to+music+from+Jay-Z%27s+4%3A44+album+in+correlation+to+the+discussion+of+relationships

Cross Cultural Centers recent event, Relationship Talk: Lemonade Vs. 4:44, addresses the difficulties of relationships and what defines lasting bonds from short term lust.

Close

Students listened to music from Jay-Z's 4:44 album in correlation to the discussion of relationships

Joshua Mejia

Joshua Mejia

Students listened to music from Jay-Z's 4:44 album in correlation to the discussion of relationships

Omolola Odeniyi, Contributor
October 20, 2017
Filed under News

Share on Facebook

Share on Twitter

Share via Email

Close Modal WindowClose Modal Window

On Oct. 12, Chaz Cruz, Assistant Director of the Cross Cultural Centers (CCC), hosted “Relationship Talk: Lemonade Vs. 4:44” in the Pasadena room of the University Student Union (U-SU). The event addressed myths about relationships, particularly in African American culture, and used recent albums, Beyonce's Lemonade and Jay-Z's 4:44 as examples.

The event featured special guest, Thea Winkler, a Counselor at the Psychological Services Students Health Center at Cal State LA, who addressed specific relationship issues.

As the discussion began between the two albums, attendees acknowledged that the commentary of each album revolved around relationships and the fragile nature that they possess. For relationships to work, speakers addressed the variables that define their strength and longevity. Specifically, according to Winkler, “communication, compatibility and desire are of uttermost importance.”

Throughout the talk, clips from both albums were played that highlighted points such as: cheating, blame placement, the need for growth, father figures, personalities and differences between spouses.

According to the speakers, society tends to attribute certain behaviors to a gender or sex which do not accurately reflect the reality of situations, serving as nothing more than speculation and unsupported assumption.

Choice was also annotated during the discussion because it gives room for a better picture of a person, while also noting the surrounding issue in order to know when and how to clear the air.

Beyoncé's lyric in the song “Sandcastles” addresses this concept: “If we going to heal, let it be glorious.”

Moving forward, concerns of how a promising and providing partner in a relationship still has the substance to cheat was raised by the audience, prompting a focused discussion. From this, the majority of responses gathered were: insecurity, the unfair use of “I” when it's intended to be “we”, imbalance, family background, history, cultural perspectives and stereotypes.

“Cheating is a sort of coping mechanism for some unheard needs; it's important to drop the individual pride (seen and unseen) and talk things out, through and through,” said Winkler.

Regardless, addressing difficult emotions in a relationship is an important aspect of promoting healthy communication.

“Knowing the love language of your partner (and vice-versa) as well as being aware that it changes over different phases of life keeps the relationship in good shape,” said Winkler.

Print Friendly, PDF & Email

Leave a Reply

Your email address will not be published. Required fields are marked *